Purifying Professional Detox Shampoo

The Professional Purifying Shampoo is an advanced, high-performance clarifying treatment engineered to thoroughly reset and detoxify both the hair and scalp. Its professional formula effectively targets and breaks down the build-up of cosmetic residues, styling oils, heavy silicones, and environmental pollutants that accumulate over time, leaving hair dull, limp, and weighed down. By deeply purifying the strand from the inside out, this priming shampoo gently opens the hair cuticles, leaving the hair exceptionally clean, airy, and in the ultimate state of readiness to absorb maximum nutrients from any subsequent masks or technical treatments.

Features:

• Deep Detox Sensation Technology: High-efficiency cleansing that oxygenates the scalp environment and liberates the hair fibre from suffocating impurities.

• Pre-Treatment Priming Formula: Specifically developed to thoroughly degrease and clarify the strands, ensuring subsequent treatments penetrate without barriers.

• Sensory Balance: Delivers an instant sensation of crisp freshness, lightness, and relief to congested or overloaded scalps.

Benefits:

• Absolute Build-Up Elimination: Sweeps away stubborn layers of gels, hairsprays, oils, and silicones that compromise the hair's natural, healthy shine.

• Maximum Fiber Receptivity: Multiplies the efficacy of your masks or conditioning systems by allowing active ingredients to bond directly with the core of the fibre.

• Weightless Root Lift and Bounce: Restores natural body, movement, and fluid bounce to hair that has become limp, lifeless, or greasy due to product overload.

Recommended Hair Type:

• Expertly designed for all hair types experiencing heaviness, dullness, or product saturation, and as an essential preparatory first step before deep restructuring, nourishing, or technical straightening treatments.

1000ml

Application Instructions:

First application (Surface Cleanse): Wet the hair thoroughly with plenty of lukewarm water. Dispense a generous amount of Purifying Shampoo into your hands and distribute it evenly across the scalp. Massage firmly yet gently with your fingertips to work up a lather, lifting away surface oils and initial impurities. Rinse thoroughly.

Second application (Deep Detox Action): Apply the shampoo a second time. You will notice a much richer, denser lather during this wash. Massage the foam down through the mid-lengths and ends to clarify the entire hair shaft.

Technical leave-on time: To maximise the purifying benefits and correctly open the cuticle scales, leave the lather to develop on the hair for 2 to 3 minutes before the final rinse.

Thorough rinse: Rinse out completely with plenty of lukewarm water, ensuring no product residue is left behind. (Professional tip: The hair will feel uniquely firm or "squeaky clean" to the touch; this is completely normal and is the technical sign that the fibre is perfectly bare, purified, and ready for your mask or keratin treatment).