Curly Defining Shampoo

The Curly Professional Shampoo is a specialised, high-definition cleansing treatment, exclusively developed to meet the unique needs of curly, wavy, and afro hair. Its ultra-gentle botanical formula thoroughly cleanses the scalp without stripping away the essential natural oils that textured hair requires to maintain its shape. Thanks to its elastic memory technology, this shampoo reduces fibre porosity, completely eliminates frizz, and delivers the precise hydration and nourishment needed to achieve perfectly defined, bouncy, lightweight, and vibrant curls.

Features:

• Gentle Low-Poo Formula: Designed with highly respectful cleansing agents that prevent the extreme dryness common in textured hair types.

• Curl Memory Activator: Enriched with elastic active ingredients that help loops and coils regain and retain their natural shape for longer.

• Anti-Frizz Shield: Smooths and seals the cuticle of curly hair to block out environmental humidity and prevent unwanted frizz.

Benefits:

• Definition and Elasticity: Defines waves and curls right from the root, providing a natural bounce without flattening or weighing the hair down.

• Lightweight Nourishment: Delivers intense softness and shine to porous strands without sacrificing volume or leaving greasy residue.

• Easy Detangling: Its highly hydrating base softens the hair during the wash, making subsequent styling easier and reducing breakage.

Recommended Hair Type:

• Specially formulated for curly (patterns 3A to 3C), wavy (2A to 2C), and afro hair (4A to 4C) looking for absolute frizz control, deep hydration, and maximum definition.

Application Instructions:

Wet hair thoroughly: Wet your hair completely with plenty of lukewarm water. This is crucial for curly hair to help gently ease open the cuticle, allowing moisture to penetrate.

First wash (Root cleanse): Apply a moderate amount of Curly Shampoo directly to your hands and distribute it solely onto the scalp. Massage in circular motions with your fingertips to lift impurities. Rinse, letting the lather glide gently down to the ends without rubbing them.

Second wash (Activation & care): Apply a second small amount of shampoo. Massage the scalp and, using the creamy lather, gently smooth down through the mid-lengths and ends to clean the strands safely. Leave the lather to work for 1 to 2 minutes to allow the elastic ingredients to absorb.

Final rinse: Rinse out thoroughly with plenty of water, preferably finishing with cool or lukewarm water to close the cuticle, locking in moisture and boosting curl definition.