After Keratin Straightening-Maintenance Shampoo

The After Keratin Professional Shampoo is a specialised cleansing and high-protection treatment, specifically engineered for the daily maintenance of hair with straightening systems, keratin treatments, or volume reduction procedures. Its gentle, high-tech formula cleanses respectfully without stressing chemical bonds or stripping away salon treatment active ingredients. By creating a protective shield over the hair fibre, it helps keep the cuticle perfectly sealed and aligned, extending the flawless sleek effect, delivering absolute frizz control, and providing a spectacular mirror-like shine.

Features:

• Straightening-Prolonging Formula: Designed with thermo-sealing agents and hydrolysed keratin that reinforce the aligned structure of the strand.

• Balanced & Safe pH: A delicate formula that respects previous chemical processes without washing away or weakening the nutrients infused in the salon.

• Anti-Humidity Lock: Creates an invisible barrier that protects the hair against weather changes and environmental humidity.

Benefits:

• Flawless Sleek Look for Longer: Maximises the longevity and fidelity of your keratin treatment or permanent straightening, spacing out salon visits.

• Absolute Frizz Control: Keeps the mane disciplined, manageable, and with controlled volume from roots to ends.

• Mirror Shine and Silkiness: Polishes the surface of the strand to achieve a highly intense light reflection and an ultra-soft touch.

Recommended Hair Type:

• Exclusively developed for the care of hair with permanent or progressive straightening, keratin treatments, hair btx treatments, or unruly manes seeking to maintain a disciplined, frizz-free, and volume-controlled sleek look.

Application Instructions:

Wet hair thoroughly: Wet your hair completely with plenty of lukewarm water to relax the fibre and activate the protective formula.

First wash (Gentle sanitisation): Apply a small amount of After Keratin Shampoo to your hands, distribute it across the scalp, and massage gently with your fingertips. Rinse completely.

Second wash (Alignment & sealing): Apply a second small amount of shampoo. Massage the scalp in circular motions and glide the creamy lather down through the mid-lengths and ends using a downward smoothing motion to keep the fibres aligned. Leave the lather to work for 1 to 2 minutes.

Final rinse: Rinse out thoroughly with plenty of water, strictly finishing with cool or lukewarm water to ensure the cuticle hermetically closes, locking in the straightening treatment and boosting natural shine.